Majorca +75%
New York +10%
Rome -100%
GROWING FAST
Lisbon -100%
DECLINING FAST
New York
Advisors are booking these this week
What's Trending in Travel this Week
Agents are booking these this week
Destinations gaining momentum
Keeps momentum from last week
New destinations for city breaks debuting
London
+6%
+48%
Traveller Sentiment Insights
Travellers keep prioritizing flexibility this week
Beach escapes keep outperforming city breaks
Domestic luxury gains momentum, with a shift toward experience‑led, wellness‑focused travel
Last Minute remains for weekend trips and 2-6 months lead time for long-haul destinations
"Clients are locking in their big trips for later in the year but still booking quick escapes in between."
"We’re getting more questions about cancellation policies and price options for both last‑minute and advanced bookings."
"
"
Requests for city destinations have definitely picked up
— clients are asking about restaurants, events, and walkable neighborhoods.”
What other Travel Advisors are Seeing this Week
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"Clients are locking in their big trips for later in the year but still booking quick escapes in between."
"We’re getting more questions about cancellation policies and price options for both last‑minute and advanced bookings."
"
"
Requests for city destinations have definitely picked up
— clients are asking about restaurants, events, and walkable neighborhoods.”
What other Travel Advisors are Seeing this Week
More Resources
Week of June 22
What's Trending in Travel this Week
Signals from global booking activity; updated for week of June 22
This week’s data reflects strong appetite for summer-ready, lifestyle-driven European destinations with clear leisure appeal.These destinations are easy to position and sell because the value proposition is immediately understood.
The commercial opportunity is in destinations with strong seasonal appeal, alongside steady performers, while iconic cities like Rome and Lisbon require sharper positioning to regain client interest.
EXPLORE ALL TRENDING DESTINATIONSTraveller Sentiment Insights
Travellers choosing destinations that offer better value & unique esperiences
Demand is shifting from iconic hotspots to affordable, experience-rich destination
Value is defined by emotion and not distance
"There’s less loyalty to traditional destinations. Travellers are much more open to changing direction if something more appealing comes up "
"We’re having to pivot recommendations more often — what was popular last week can drop off completely."
"
"
Clients are being much more selective
— they’re not browsing broadly, they already have a few specific options in mind
What other Travel Advisors are Seeing this Week
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