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Largely unexplored by international leisure visitors, Saudi is the true home of Arabia – a land rich in culture, heritage, mystique and romance. From Al Jouf in the north to Jazan in the south, travelers will find arid deserts and lush valleys, clear seas and rugged mountains, ancient archaeological sites and modern architecture, haute cuisine and street food. 


It is a country of natural beauty, great diversity, and hidden treasures. Saudi’s tourism offering focuses on delivering authentically Arabian adventure, culture and heritage underpinned by remarkable hospitality. It is the Kingdom’s unique natural attributes and its authenticity as the home of Arabia that will attract and enthrall travelers. 


Learn more about Saudi Arabia with our latest campaign to get ready to offer something very authentic, unique, and fun to your clients!

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ADVENTURE IN SAUDI ARABIA

Saudi offers awe-inspiring natural phenomena and exciting, unique ways to explore its diverse terrain, making the kingdom worthy of a spot on any outdoor enthusiast’s bucket list. The kingdom boasts quite an itinerary, from desert and water adventures to camping and hiking through caves and craters.

Desert Adventures: Part of what’s special about the Arabian Peninsula — and specifically Saudi — is its desert. In fact, Saudi Arabia is home to the largest sand desert on earth. From adrenaline-packed excursions like dune bashing and sandboarding to more serene, history-inspired activities such as camel riding and Arabian camping, the desert in Saudi serves as a canvas for more than just adventure travelers.

Water Adventures:  Saudi is bordered by the Red Sea to the west and the Arabian Gulf to the east — making an adventure on or in the water an ideal way to explore.

Red Sea Scuba Diving and Snorkeling: More than 1,200 fish species call the Red Sea their home, and nearly 20 percent of these are found only in the Red Sea. Visitors can discover more than 1,000 invertebrate species, 200 hard and soft corals, and the ruins and treasures of shipwrecks throughout history.
Exploring on Boats and Cruises: For those who love to be on the water, a boat ride should be on their Saudi itinerary. Whether your clients like to sail around the archipelago of more than 100 islands surrounding Umluj, venture out on a boat to the mangrove forests of the Farasan Island or spring for a full-fledged cruise, being on the water is a great way to get a 360-degree look at visitor´s surroundings. 

Consider a luxury cruise with access to protected islands that are part of the NEOM project and not otherwise open to the public. Visitors will also be able to explore the spectacular Georgios G shipwreck, coined the Saudi Titanic, from underwater.





Saudi culture is as rich as it is diverse. Explore the different regions to experience the multicultural variety of foods, lifestyles and customs. And, for a taste of modern Saudi, don’t miss the urban districts and entertainment centers where people meet to shop, dine or just spend time with friends. 

From traditional dances and handicrafts to gleaming skyscrapers and thriving cities, Saudi is a destination in which history and modernity are inextricably linked and endlessly beguiling.


CULTURE

HERITAGE

Visitors can experience a land where the past comes to life. From the labyrinthine streets of ancient cities, to the intricate rock carvings of early civilizations, the kingdom’s rich history is written large across the landscape. 

When a traveler explores the ancient ruins and rock-carven tombs of Nabatean Hegra or walk the narrow winding streets of Al-Turaif, surrounded by beautiful Najd architecture, they are opening a doorway into Saudi’s rich and fascinating history.

Today, there are more than 11,000 archaeological sites throughout the Kingdom, telling the story of the civilizations that lived over the years. The Kingdom of Saudi Arabia is proud to have five UNESCO World Heritage Sites.


NATURE

Whether travelers are sailing the crystalline waters of the Saudi Red Sea, exploring one the country’s many national parks or hiking through the green hills of Al Baha, Saudi will surprise and delight the visitors with a wealth of natural treasures. 

From seas teeming with exotic fish, rare marine animals and thriving corals to lush oases, verdant farmlands and even desert areas that are rich with life and raw natural beauty, Saudi is a kaleidoscope of unique natural experiences.

FOOD

Traditional Saudi cuisines use fragrant spices and the freshest of local ingredients inspired by the trading heritage of the country. The different types of food are largely tied to the terrain, with many traditional dishes reflecting the ancient trade caravans and nomadic lifestyles of desert dwellers. 

To this day, while dates and aromatic coffee are central to the culture of hospitality, there is a diversity and richness to cuisines across different regions to be explored.

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Welcome to Arabia: 

A land of adventure and unique experiences

TOP SAUDI SOUVENIRS

Do not let your client fly back home without picking up the most famous souvenirs from Saudi Arabia. Read our list now to inform your clients before their trip!

Saudi Dates: Dates are routinely offered to guests entering a home or office. Ajwa dates are unique because they are dry on the outside but soft and very sweet on the inside. They are among the most widely distributed dates in the world and — because of their religious significance — one of the most expensive. 

Oud Perfume, Oil or Wood: Like dates, oud products are a symbol of Saudi hospitality. The scent of oud varies considerably depending on the tree it came from and how it was cultivated (as well as who is wearing it). But generally, it is described as warm and woody or smoky and sweet. It can be quite potent, so a little goes a long way, which is good since it can be quite pricey depending on the form. 

A Rug: Rugs rich in geometric patterns and color fill the alleys of many souqs, including the Dirah souq in Riyadh and the Souq Al Zal in old Riyadh. The quality of the rugs in the souqs can vary, make sure to let your clients know so they can be sure to compare a couple of them rather than buying the first one that catches their eye. 

Saudi Spices: Saudi is known for its flavor-packed food. While there are spice stores around the city, visitors can also find good-quality spices in supermarkets. Look out for Saudi kabsa spice. Considered the national dish of Saudi Arabia, kabsa is a heavily spiced (but not too hot) rice dish topped with roast chicken, meat or even fish.


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EXPLORE RIYADH: LUXURY REDEFINED

With its glinting skyscrapers and sparkling nightscapes, the metropolis of Riyadh is the ideal choice for a weekend of luxury. Relax and rejuvenate at the city’s opulent spas, including Maison de Joelle and Al Faisaliah Spa by ESPA, or go from serene to cerebral with a visit to its boutique arthouses, where the likes of Naila and L’Art Pur galleries showcase Arabia’s best emerging artists. 

Designer shopping: Riyadh is home to the world’s haute couture designers. Alexander McQueen, Burberry and Cartier are among the names found at the upmarket Centria Mall, while Riyadh Gallery mixes high street outposts with international labels and also has Taibah Souq, the city’s gold and diamond market, just next door. 

Safari experience: For something different, head for an early morning game drive at Riyadh’s exclusive Nofa Safari to experience a piece of Africa in the Arabian Desert. There are over 700 animals on show at this lodge-style resort that doubles as a conservation project, and its guided safari drives promise glimpses of giraffes, oryx, wildebeest, hippos and impalas, set against a horizon of apricot-hued dunes. 

Fine dining: In the evening, sample some of Riyadh’s world-class cuisine. Try the tuna and wagyu tacos at Okku or share a plate of nigiri and sashimi at another stylish Japanese favorite, Nozomi. Renowned chef Vineet Bhatia is the man behind upscale contemporary Indian restaurant Maharaja East, while The Globe is Riyadh’s most high-profile fine-dining experience.

4 TOP SCUBA SITES NEAR JEDDAH

Untouched and pristine, the world that lies beneath Saudi Arabia’s Red Sea is the final frontier of diving. With a wealth of world-class dive sites along its coastline, the longest in the Red Sea, the kingdom is home to one of the most exciting and undiscovered diving destinations for adventure travelers near and far. 

Explore ancient shipwrecks and uninhabited desert islands surrounded by spectacular technicolor reefs. While under the sea, marvel at the azure waters teeming with schools of clownfish, sergeant majors, rays, moray eels, uniquely shaped hammerhead sharks and the majestic whale shark — the largest fish in the ocean. 

With ideal water temperatures, excellent year-round visibility and very few currents, Saudi Arabia’s coastal waters are a scuba enthusiast’s dream, and the ancient port town of Jeddah is the perfect base for exploring them — especially during a summer vacation. Dive in at four of the country’s best scuba spots, all within day-tripping distance of Jeddah.

 Find Nemo and More in Sharm Obhur: The appeal of diving at Sharm Obhur is how much it feels like a boat dive, despite the fact that the guest will be entering the water from the shore. Visitor´s underwater welcoming committee includes turtles, the eponymous “Nemo” clownfish, lionfish, a host of eels and even the rare bull shark on occasion. Before diving in areas where sharks live, make sure the visitors take precautions to have a safe dive. 


Guest to explore Shipwrecks in Abu Tair: Visitors must explore the most famous shipwreck at Abu Tair known as Cable Wreck. Sitting on its side, during calm days, much of the wreck is beautifully lit by the light coming through the crystal-clear waters, making it easy to explore for divers. 

The Staphonos wreck is also a popular hangout for whitetip sharks, schools of goatfish and blue-spotted rays. 

Wreck Dive in Abu Faramish: It will take about a two-hour car drive to get to the coast directly in line with this huge reef, which stretches for almost 40 kilometers.
The wreck has quite a few sections that are still more or less intact, including the power supply room, the captain’s quarters and the now-empty cargo room, where the only residents today are tuna, blue-spotted rays, whitetip sharks and snappers. 

One of the most popular features is a toilet that divers like to be pictured sitting on, and the wreck’s propeller, now completely covered in brightly colored coral. 

Swim with Whale Sharks in Jebel Al Lith: Though a bit of a trek, Jebel Al Lith — or the Lion Mountain — is the closest whale shark territory to Jeddah, making it worth traveling about 200 kilometers south. Make sure to recommend your clients to plan a visit in spring or early summer to increase their chances of swimming beside one of these majestic ocean giants!

STARGAZING AT MOON MOUNTAINS

If your clients ever felt the urge to stargaze under a jet-black night sky or bound over rolling sand banks, then a trip to the desert landscapes on the outskirts of Jeddah should be on their travel list. The combination of otherworldly outcrops, pitted dunes, and the vast solitude of the sands draws travelers of all stripes, keen to sample this most evocative and timeless part of Arabia.   

Camping at Moon Mountain: An hour’s drive north of Jeddah and suitably named because of a landscape that would be familiar to Apollo astronauts, Moon Mountain is a popular hideaway for locals looking to escape the urban bustle in favor of weekend hikes and camping under the stars. 

Adventures in Jeddah’s desert:  Here visitors will find the landscape is less lunar and more Martian, where black rocks form mountain peak vistas surrounded by miles of sand disturbed by little other than meandering scarab beetles. It’s the perfect terrain for a wealth of activities tailored to match your client´s adrenaline levels. 

Thrill-seekers will delight at the quad biking, sand boarding and 4x4 dune bashing on offer, while kids and families looking for something more serene can enjoy camel riding, mountaineering and sports including football, volleyball and tug-of-war.


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ACTIVITIES  

Make sure to book from our selected 25% off activities to complete your itineraries.

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SAUDI ARABIA IS WELCOMING BACK VISITORS STARTING MAY 17TH! 

The health and safety of the visitors, residents and citizens is the top priority for Saudi Arabia. 

Saudi Arabia has introduced proactive measures to help contain the virus globally, including temporary restrictions on travel.

Saudi Arabia continues to share relevant updates in the link below to ensure that visitors who are planning a trip to Saudi Arabia, and those currently in the country, remain informed about the latest developments.


Click here for more info

Learn all the unique selling points about Saudi Arabia with this Visitors Guide 

Saudi Arabia´s Q&A sheet for all the questions you might have

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