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Must Do´s in Samoa

There’s so much to do in beautiful Samoa with activities for every kind of traveller. We've selected the top five unmissable and absolute must-dos for you to take note of so you can create the best itineraries for your clients'!

To Sua Ocean Trench: This is Samoa’s number one absolute must-do. Situated on the south coast of Upolu, it’s a geographical marvel that has to be seen to be believed. The world-famous natural formation creates a spectacular 30-metre deep swimming hole.

The hole was formed by a cave-in of an ancient lava tube system that connects to the ocean, and thousands of years of erosion have made it into the beautiful spot it is now.

Waterfalls: Waterfalls are a matter of pride in beautiful Samoa. On Upolu visit Papapapaitai Waterfalls, Sopo’aga Falls, and Togitogiga. The Papapapaitai viewing spot sits just a few steps off the Cross Island Rd and the impressively tall fall is a sight to behold. The Sopo’aga viewpoint is similarly easy to access off the Main South Coast Rd and is probably the prettiest waterfall - it’s majestic in its dense jungle scene.

Also on Upolu, Papase’ea sliding rocks is a waterfall with a difference . . . Have a blast sliding down these naturally formed rock slides, worn smooth(ish) by thousands of years of running water.

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COVID-19 Information

Click below to stay up to date about  Samoa´s COVID-19 updates! You can find information regarding the travel restrictions to mandatory public health measures in the link below. 

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Beautiful Anticipation


Here's what hotels are trending right now in Samoa.  

Samoa´s warm, friendly culture and breathtaking scenery make it the perfect Pacific Island destination for your clients´ next holiday or a quick break. 

Only three and a half hours flight from Auckland and five hours from Sydney, Samoa is renowned

for its natural beauty, genuine hospitality and stunning adventures.

When your clients' are ready, plan their special trip to Samoa and help them create special memories to last a lifetime.

Read our informative articles below to learn more about Samoa and see our top selected hotels below.


Stay in a fale: Staying in a fale is a special way to experience fa’a-Samoa - the Samoan way of life - as Samoans have for thousands of years. This relaxed and laid-back style of accommodation gets you as close to the ocean as is possible and means the soundtrack to your sleep is the crashing waves of the ocean . . . Most fales have a domed, thatched roof held up with wooden poles, no permanent walls with rolldown blinds instead.

Alofaaga: These impressive blowholes are a real treat to see in real life. Situated in the village of Taga on south-west Savai'i the blowholes propel a roaring jet of water hundreds of feet up into the air. The blowholes have been created by lava flows making a series of tubes connecting a flat clifftop of lava rock with the ocean below. Waves break against the lower end of the tubes sending water at high pressure up through the tubes making fountains that spray every few seconds.

Markets: An excellent way to see Samoa going about its business is by visiting Apia’s markets and food spots. Head to Fugalei Markets for an array of fresh fruit and vegetables on offer, drink a freshly shucked niu (coconut) You’ll find everything from bananas to coconuts and taro, as well as cooked Samoan food and icy cold niu to sip while you explore. At the outdoor Apia Fish Market next to the Old Flea Market on Fugalei Street, the daily catch brought in fresh from the sea by local fishermen is available from the early morning.


Romance and Samoa go hand in hand!

Samoa´s tropical Pacific paradise is the perfect place to plan that highly aniticpated  dream wedding, spend a magical honeymoon, or simply enjoy a special romantic getaway.

Whether your clients choose to spend their holiday in five-star luxury, treat your guests to a traditional Samoan wedding ceremony or opt for an active adventure for two, Samoa has the perfect option for everyone!

Visitors can choose from a great range of places to explore and  activities to do for the morning, whether it's interacting with turtles in their natural environment on a snorkelling trip, hitting the surf, discovering a remote waterfall for a romantic swim, or exploring the markets and tasting some of Samoa's delicious produce.

Guests can head to one of Samoa's outstanding cafes for lunch and order a couple of niu (coconut water, straight from the coconut) or try delicious koko samoa or a fresh fruit smoothie Samoan-style.

If your clients are looking for something a little slower-paced, they can explore the local shops or head out on a scenic drive, finishing up at a bar, restaurant, or your accommodation - hopefully in time for happy hour cocktails or local beers.


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Family Holidays in Samoa

Samoa is where family and connection are at the heart of culture which filters into every part of local life. Add to that beautiful beaches, stunning waterfalls, and wild scenery and you've got a holiday that the kids will talk about for years to come.

 Whether your clients are searching for a family adventure, are looking for quality time together, or just want to relax on a tropical beach while the children play , Samoa has options to suit all families.

With a huge range of accommodation across Upolu and Savai’i islands, activities for all ages, and the chance to experience Samoa’s vibrant culture in a safe, welcoming environment, the hardest part will be choosing what to do this time and what to leave for the next trip.


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Insel Fehmarn Hotel

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Va-I-Moana Seaside Lodge

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Tanoa Tusitala Hotel

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Saletoga Sands Resort And Spa

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Amoa Resort Savaii

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Stevenson's at Manase

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Coconuts Beach Club Resort & Spa

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Return to Paradise Resort & Spa

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Savaii Lagoon Resort

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Taumeasina Island Resort

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Pasefika Inn

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Moatoga Hotel

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Le Sanita Hotel

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Sinalei Reef Resort

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Le Uaina Resort

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Le Vasa Resort

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Apia Central Hotel

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Litia Sini Beach Resort

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Le Lagoto Resort & Spa Savaii

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Savaiian Hotel

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Check out the experiences your customers can book in Samoa.  

Downloadable Resources

Get started on your journey to becoming a Samoa Specialist today!

COVID-19 safety updates

Latest information on the Coronavirus.